Research
At each stage of the Channel Management process you need to know as much information as you can about your current markets, potential markets, your competitors and their plans and, most importantly, your own organization and it's capabilities, resources and limitations.  Channel Smarts can provide both primary and secondary research to help you make the best decisions for your organization.  Market research is most often in the form of Current or Projected Market Topography Summaries, Specific Business Streams Analysis or Targeted Technology Reviews.  Research projects can also be tailored to fill gaps in your existing Channel Management plan.

Analysis and Decision Making
You may already have a wealth of information available within your own organization and be facing the challenge of too many conflicting options from which to easily choose.  Channel Smarts can assist you with Options Development, an objective approach to categorization and review of your already established current and potential Channel Management opportunities. 

Putting Ideas to Work
Research and analysis can help convert mere ideas into successful business ventures, but that transformation takes planning and implementation tailored to the organization and the constantly changing market channel.  Channel Smarts can assist you and your organization in creating Survey Instruments, Assessment Reports, Requirements Documents and Market Development Plans.  Channel Smarts can also assist you with specific tasks in the channel development process such as Media and Market Communication Plans, Technology White Papers and Internal Channel Support Plans.  Channel Smarts can also help you develop traditional Business Plans and Financial Forecasts tailored to your specific project or industry.

Adapting to the Business Stream
The topologies of market channels and the organizations that serve them are constantly changing. The truly adaptive organization must break functional stereotypes so that channel management will reach beyond its historic ownership by the Sales and Marketing department and be an integral part of the entire organization.  Channel Smarts can help you create an Adaptive Channel Management Process to focus your entire organization on maximizing your sustainable competitive advantages.